TACTICAL GEAR: Gear Company Add Silliness

The typical tactical gear add

If you think I am exaggerating with the above add I made then pick up a copy of your favorite tactical oriented or gun magazine and scan the Tactical Gear ads. Seriously, they look like they are selling G.I. Joe toys to children and not Tactical Gear to professional operators.

All of these gear companies seem to follow the exact same add format:

- Rename things that already exist with “cool” sounding made up names
Sure, I am so stupid that I didn’t realize you renamed ‘PALS’ S.T.R.I.K.E.K.E.R.S

- Use capital letters on everything
ATTENTION GEAR COMPANIES, IT IS EXTREMELY ANNOYING TO READ EVERYTHING ON YOUR ADD IN CAPITAL LETTERS

- Use exclamation points
Your product is not that exciting!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

- Always list out a bunch of “high-speed” people that supposedly use your gear
Sorry, I don’t believe the CIA, NSA and Delta Force use your Tactical pen holder, and even if they do I don’t care.

- Use flames or some other “combat” looking background
Wow, if I didn’t see a burned out building and a fireball in the background of your add I wouldn’t have bought your mag pouch at the PX.

- Have ridiculous pictures of models wearing your gear
Yep, that guy holding an M-4 with Iraq Photoshopped in the background is the only reason why I buy your brand of gear.

GET SOME!!! (cock)

Apparently UnderArmor thinks people who go on raids:

– Wear extremely gay skin-tight shirts with no body armor on.
– Carry a pistol cross-draw
– Wear drooping duty belts like some 1980’s Sheriff’s deputy
– Don’t need any extra magazines for their M-4’s
– Don’t use slings
– Are gay

If I saw the above guys bust through my front door I would be more afraid of being man-raped than getting shot. And (Referring to the guy on the far left) when did Jim Belushi start modeling for tactical clothing ads?

Face paint? Are you fucking serious?

Face paint? Are you fucking serious?

This “operator” is an idiot because (poll below):

A. He paints his face Nam’ style to conceal himself at night and then wears a jacket with a big-ass white logo on the front

B. He paints his face Nam’ style

C. He has his hood pulled down because he thinks it may rain inside the truck

D. All of the above

This “operator” is an idiot because:

View Results

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I could go on forever about UnderArmor and their arrogant salesmen, overpriced & flammable clothing and silly ass ads. But my favorite thing they did was taking shirts from their Fly Fishing line and rename them as “Tactical”.

Seriously, they sell “tactical shirts” that were Fly Fishing shirts a year ago – hell, they didn’t even bother to modify them.

Rant Fin…

—————————————————————————————

~James G
Founder – Editor in Chief

James G is a Veteran Civilian Contractor who has worked in the Middle East and Southeast Asia for way too long. He spends his off time in Indonesia and Virginia getting drunk, shooting guns, writing poorly written articles and wearing face paint on urban ops.

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45 thoughts on “TACTICAL GEAR: Gear Company Add Silliness”

  1. I know I’m going to piss some people off but many of these companies will freakin rip you off. A good example is TAD gear. I know I know some of you guys love their stuff but paying almost $300 for a fuckin hoodie is rediculous. Also, do people buy those little skull patches and actually wear them while working? Hilarious

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  2. Hahahahaha! Too fooking true! IMHO BLACKHAWK (note the capitalized letters to add tactical emphasis) is the worst of the bunch. They were really the first company to bring decent, “after-market” gear to the end-user. Then they shipped production from VA to Viet Nam, jacked their prices up, and eventually started their ridiculous marketing plan.

    Jason A – I really like TAD Gear clothing. Top notch design, fit and construction. Most of their stuff is made in the good ol’ USofA and that still means something to me. But, you’re right, sometimes their price point does get extreme. I can see spending two or three bills on a technical soft or hard-shell. I mean that’s what a top-of-the-line civy version will cost ya. But over $200 for a fleece jacket? Come on, it’s not even FR. Check out their sub-forum on The Usual Suspects Network and you will see people/posers who literally wait all day for the newest clothing/branded gear to be released so they can be the first to purchase it and then brag about it on the forum. Oh well, TAD always seems to be “sold out”, so I guess their marketing plan works. My comments will probably get me “banned” from their forum, or at least “flamed” by the TAD zealots.

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  3. How about Classic Arms. Now I hear good things about em from people in Mosins but whats up with their website? I feel like I’ve gone back in time to 1998. EVERYTHING is on one huge, long page and in all caps. Check out this description for a crappy bullpup AK conversion:

    FAMOUS AK RIFLE IN THE CLASSIC BULLPUP DESIGN. THE BULLPUP STYLING IS FAVORED BY NUMEROUS POLICE AND MILITARY ORGANIZATION SUCH AS THE FAMOUS BRITISH ROYAL FORCES

    Check out the chrome abortion version at the top of the page with this description. THIS IS ONE OF THE NEATEST, MOST FUTURISTIC LOOKING AK RIFLES ON THE MARKET. Yeah its “classic” alright.

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  4. Buckaroomedic, you forgot the exclamation point at the end of BLACKHAWK!

    No, really, you did. Go look up their company name. I mean, that’s just pushing it, eh?

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  5. I know I’m going to piss some people off but many of these companies will freakin rip you off. A good example is TAD gear. I know I know some of you guys love their stuff but paying almost $300 for a fuckin hoodie is rediculous.

    Sure TAD stuff is a bit on the expensive side and they do have loyal and vocal fans (including many of us here at DVM) but I will defend them on this one – you are getting what you pay for, solid USA made gear and clothing that will last on the battlefield or wile hitting starbucks

    How about Classic Arms. Now I hear good things about em from people in Mosins but whats up with their website? I feel like I’ve gone back in time to 1998.

    Poor website design and extremely slow websites is one of my biggest pet peeves about tactical gear companies

    Here is some advice for any gear companies that may be reading this:

    – Only use old school HTML or some sort of CSS management script like WordPress, not everyone going to your cool website is on an 8 down internet connection. Or have an option to use an HTML only version of your current website

    – KISS, list the basic categories and brand names, that’s all, I don’t need to navigate through 100 drop down menus

    – Do not use an entry splash page, for many guys OCONUS every page that has to load is 10 minutes of sitting in front of the computer twitting their thumbs.

    – Do not use Flash, many computer networks will not let you render flash animation or they are running the 1.0 version of flash so all we see are blank spots on webpage (that is like 90% of military networks)

    – Get a dedicated IP for your website and if you are a high traffic website don’t be cheap – get a dedicated server. This will do wonders for your web store speed.

    – Again, not everyone is on a high speed connection; test your website out using a dial-up connection – that is what it is like to visit your website from an MWR computer in Iraq (that has a 15 or 30 min time limit per session). If you can not browse your web store, fill out the order page and click the order button within 15 minutes you are loosing tons of customers.

    I have had a basket full of thousands of dollars worth of gear that I had to abandon more times than I can count because my time limit at the MWR internet café ran out wile I was waiting 5 minutes for each page to load on a ‘Certain” gear companies website.

    ~James G

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  6. OK, whose got the little skull patch from TAD Gear? LOL

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  7. I am not really a morale patch guy but I think Bubba M. has one

    ~James G

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  8. I don’t think these sites are actually trying to market to just you guys. Remember the fat kid in the cammo a few stories back? THAT’S who they are targetting. Remember, Airsoft guys are sexually attracted to fire and multicam.

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    1. Its in the vein of you interpret my mind! You seem to idifteny a lot in relation to this, like you wrote the book in it or impressive. I reflect that you could accomplish with a few pics to constrain the message inland a bit, but other than that, this is outstanding blog. An admirable study. I will positively live back.

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  9. Yes many of the ads are ridiculous even more so if you go to events like the SHOT show. Some of their sales people I swear I am not sure which used car lot they pulled them from or which fast and furious car show they got their models from but wooo it is a sight to see and here how this is the next big tactical revolution coming from their company.

    That is until you ask them “hey, so if I am hunkered down in a ditch (sewer) somewhere in the third world getting my arse shot at. How and the heck is this going to help me one iota?” Then you generally here nothing but crickets unless they somehow actually got an operator who explains how and why this is needed. But generally as a rule I just go for my BS detector. Any of us who have actually had to use any of this stuff if we look at a product that we may be completely ignorant of. We should in a manner of minutes if not seconds realize its use and if it is another few ounces or pounds (depending on the item) that we want to add to our kit or bag.

    The prices on most of it are ridiculous I mean completely and utterly just to the point you have to ask if they are freaking kidding. Which is why many use 5.11 because they are KISS and they are not looking to gouge guys.

    But TAD I have to say their stuff is amazingly well made and the company itself like 5.11 takes criticism well. You can write and complain about something or tell them this would be better and their next batch of the next years worth of gear will generally be altered to suit what the requests are. You have to like a company that listens to what people need and not tell them you need this. TAD is pricey, but I have always adhered to you end up paying less with quality then you do when you have to replace things every six month. I still have my first pair of their tactical pants, they lasted longed then my 5.11s. The morale patches are a bit much, they are fun and all to give as gifts and such. I just have no use for them and add nothing to my kit that can’t be used in a least one way if not more.

    As for under armor. Ha, they are absurd. I could never see myself wearing any of their gear. I am not a ninja attacking a fashion runway. I like my gear practical not pretty. I knew a guy that wanted to wear that crap all of the time because it looked cool. It didn’t matter that the stitching popped off on every hard run or that it wasn’t FR, or a number of things that went wrong with it. He eventually learned his lesson.

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  10. Hahahahaha! Too fooking true! IMHO BLACKHAWK (note the capitalized letters to add tactical emphasis) is the worst of the bunch. They were really the first company to bring decent, “after-market” gear to the end-user. Then they shipped production from VA to Viet Nam, jacked their prices up, and eventually started their ridiculous marketing plan.

    I am glad I am not the only one that realized this. I used to love their gear, all of it. Some of it is still pretty good. But there is a distinct difference between the quality of their products when they were still in the US compared to when they moved. It is a shame really, but someone will come up and fill the void.

    My three go to manufacturers are 5.11, TAD and Tactical Tailor. All still relatively small and have yet to sell out.

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  11. There are more products that are supposedly made for commandos than there are commandos to carry that stuff around. And most of those guys just use their issued gear. My favorites are the brand name’s and taglines: “High Speed Gear.” “The Operator’s Choice.” etc. I’ve lost count of the number of brands that manage to wedge “Spec Ops” into their brand name.

    I do like Underarmour’s tactical ball caps (in OD and tan) — I always hated that brand until I discovered those. They actually work better to keep you cool and dry than any other hat I’ve tried (and I live in the desert), but no they are not FR. I’m trying to get Drifire to make some FR ball caps.

    As far as clothes go, I have found that I can get everything I need from cargo pants to shirts to softshells from outdoor gear manufacturers. There really is not much reason to shop on the “tactical” side of the clothing aisle. REI has got it all. Anything made in day-glo colors for hikers is usually made in earth tones too. For packs and pouches I like Mystery Ranch, Emdom, and Tactical Tailor — all are minimum hyperbole and high quality.

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  12. Excellent comment Eugene, like you (and unfortunately for the readers here) when I look at gear I simply see a tool – that’s it

    I say “unfortunately” because that makes me a pretty lame person to write reviews on gear – all I care about is:

    -How heavy is it?
    -Will it last under hard use?
    -What sort of MOLLE attachment system does it have?
    -Does it do what I need it to do?

    I really don’t care about much else; if you look at my gear reviews here you will only see stuff I use. And I don’t like to review stuff like mag pouches and kit because it has been reviewed by other guys that are substantially more knowledgeable about nylon gear than I am (like milspecmonkey).

    Despite professionally using tactical gear for the better part of my adult life I am just not a “gear guy” – Bubba W. calls me the “anti-tactical, tactical guy” whatever that means – lol.

    But when I buy tactical gear it is because I specifically need that item to do a particular task. Otherwise I don’t ever buy tactical gear – seriously, how many Chest Rigs do I need considering I can only wear one at a time.

    Anyway, Bubba W. is a gear fanatic X1000 (he owns one of everything, basically a collector and enthusiast) so he is going to be doing most of the gear reviews here from now on.

    Concerning BLACKHAWK!:

    BH gets allot of shit thrown at them from people in the tactical world (including myself). But I have never had any of their gear fail on me, I wore their old vest/plate carrier for 3 years in Iraq and I have nothing bad to say about it. They are also the only company doing interesting stuff with 500 and 1000 D Nylon – they have created a way to mold it (sort of like police nylon gear) that looks promising.

    Given, I have only used a few pieces of their gear so my perspective is limited. The only reason why I only own a few pieces of BH gear is because of their extremely slow website – from now on if I want BH gear I will just buy it from LA Police Gear.

    Concerning TAD:

    Honestly I have only heard good things about TAD gear (a rarity in professional gear circles), and these are not Airsoft guys that rave to me about TAD – they are real-world operators.

    I would also add Maxpedition to the list of good solid gear and un-silly advertising, so far I have never seen some guy with his face painted wearing a skin-tight shirt holding an M-60 – and reasonable prices (from my POV)

    ~James G

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  13. Remember, Airsoft guys are sexually attracted to fire and multicam

    LOL, that gave me a good laugh dude, thanks

    ~James G

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  14. Yes many of the ads are ridiculous even more so if you go to events like the SHOT show. Some of their sales people I swear I am not sure which used car lot they pulled them from or which fast and furious car show they got their models from but wooo it is a sight to see and here how this is the next big tactical revolution coming from their company. That is until you ask them “hey, so if I am hunkered down in a ditch (sewer) somewhere in the third world getting my arse shot at. How and the heck is this going to help me one iota?” Then you generally here nothing but crickets unless they somehow actually got an operator who explains how and why this is needed. But generally as a rule I just go for my BS detector.

    I have heard that SHOT is a bit of a circus

    I would like to attend sometime, but I figure I wouldn’t even make it to the show floor considering the amount of ass and booze in Vegas

    ~James G

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  15. James, you gotta go to SHOT. It’s freaking hilarious the crap you see there. You don’t have to go more than 1/2 a block in Vegas to buy anything from crack, women, exotic booze, a 5-star meal, a tux, vintage guitar or a human head, but you’ll see guys walking around with E&E kits and loaded down Maxpedition bags. I bet there’s more 550 survival bracelets in town that weekend than hookers. (Remember-this is Nevada). The BLACKHAWK!!! booth itself would give you enough material for year’s worth of blog entries.

    It’s like one big fashion parade for tactisexuals.

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  16. Excellent comment Eugene, like you (and unfortunately for the readers here) when I look at gear I simply see a tool – that’s itI say “unfortunately” because that makes me a pretty lame person to write reviews on gear – all I care about is:How heavy is it?
    Will it last under hard use?
    Does it do what I need it to do?

    That is really all there is too it. I mean it isn’t about fashion it is about function and weight.

    But when I buy tactical gear it is because I specifically need that item to do a particular task. Otherwise I don’t ever buy tactical gear – seriously, how many Chest Rigs do I need considering I can only wear one at a time.

    I knew a guy that had a rig for each weapon he may use. One for his AR, one for the AK, and one in case he was firing his .308. To which I reminded him, that the whole thing with Molle gear was that you could remove the pouches so that you don’t have to have 3 chest rigs. And then you just saw a light bulb pop in his head and he had a now I get it kind of look. Laughed my arse off with that guy.

    Concerning BLACKHAWK!:BH gets allot of shit thrown at them from people in the tactical world (including myself). But I have never had any of their gear fail on me, I wore their old vest/plate carrier for 3 years in Iraq and I have nothing bad to say about it.Given, I have only used a few pieces of their gear so my perspective is limited. The only reason why I only own a few pieces of BH gear is because of their extremely slow website – from now on if I want BH gear I will just buy it from LA Police Gear.

    For me it was their knives. I grew up in filipino martial arts and I am kind of a knife guy. And when they dropped their quality in metal it just kind of hurt a little. But aside from that their gear is halfway decent and reasonably priced considering how popular it is among tactical retailers.

    Concerning TAD:Honestly I have only heard good things about TAD gear (a rarity in professional gear circles), and these are not Airsoft guys that rave to me about TAD – they are real-world operators.

    Well some of the stuff on their cie is a little much. Like I don’t need a 500 dollar knife. Or a titanium bottle opener or some of the other stuff they have on there for the fans. But my 300 dollar hoodie kept me from freezing to death, while some of the other guys were sitting there
    with their teeth chattering. However I do admit to thinking a few times to myself, “no one better shoot me, I don’t want to buy another one of these” Plus some of their Greyman stuff is really well thought out.

    I would also add Maxpedition to the list of good solid gear and un-silly advertising, so far I have never seen some guy with his face painted wearing a skin-tight shirt holding an M-60 – and reasonable prices (from my POV)

    Maxpedition is a great company as well. I have a few of their gear slinger packs as my BOB or a go bag. And they are not too overtly tactical as to not be able to carry them and remain inconspicuous. I too have yet to see anyone wearing that trifecta. Many with the skin tight shirts. A few with the M60. None however with the face paint, let alone all three. It seriously makes you wonder what these ad guys think of people in this line of work.

    And I heard of a product that you might like for greyman wear. A buddy of mine had this little pocket that adhered to the inner liner of his sportcoat. No threads, no stitching. Just a basic piece of cloth with heavy duty fabric adhesive on three sides, so you can really put it anywhere. He had a couple mags in his and it held up really well. Not sure who makes them, but should be easy to copy with a trip to the fabric store.

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    1. And I heard of a product that you might like for greyman wear. A buddy of mine had this little pocket that adhered to the inner liner of his sportcoat. No threads, no stitching. Just a basic piece of cloth with heavy duty fabric adhesive on three sides, so you can really put it anywhere. He had a couple mags in his and it held up really well. Not sure who makes them, but should be easy to copy with a trip to the fabric store.  

      Sticker Pockets:

      http://soldiersystems.net/2010/04/09/sticker-pockets/

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      1. There are some attention-grabbing potnis in this article but I don’t know if I see all of them center to heart. There is some validity but I will take hold an opinion till I look into it further. Good article , thanks and we want more! Added to FeedBurner as well.

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  17. I have heard that SHOT is a bit of a circus
    I would like to attend sometime, but I figure I wouldn’t even make it to the show floor considering the amount of ass and booze in Vegas
    ~James G  

    You being a non tactical tactical guy. Your head would probably explode at all the absolutely unnecessary things on the floor there. I agree with expatriated it is one big tactisexual convention. But generally a fun week none the less.

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    1. Ha! ” tactisexual ” . I like that! I’m with James. Will it hold up under severe use? Is it too heavy? Is it fire retardant? I’m a huge fan of function over form.
      I know that there are all sorts of sexy-looking rifles and sidearms out there. Do they work as well and are as durable as an M-14, FN-FAL, or a 1911A1? If not, well, I’d have to think long and hard about them. Besides, what’s fashionable now will be obsolete in 6 months.

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  18. You don’t have to go more than 1/2 a block in Vegas to buy anything from crack, women, exotic booze, a 5-star meal, a tux, vintage guitar or a human head,

    Consider me in on the next one – you had me at Crack

    That is really all there is too it. I mean it isn’t about fashion it is about function and weight.I knew a guy that had a rig for each weapon he may use. One for his AR, one for the AK, and one in case he was firing his .308. To which I reminded him, that the whole thing with Molle gear was that you could remove the pouches so that you don’t have to have 3 chest rigs.

    Funny dude, “wow, that’s what all the strips of nylon are for”

    For me it was their knives. I grew up in filipino martial arts and I am kind of a knife guy. And when they dropped their quality in metal it just kind of hurt a little.

    That sounds reasonable on your part – I have never owned any of their knives so I don’t know anything about em’. They used to (maybe still do) make a D2 Machine Steel knife that I wanted to buy but forgot about it.

    A buddy of mine had this little pocket that adhered to the inner liner of his sportcoat. No threads, no stitching. Just a basic piece of cloth with heavy duty fabric adhesive on three sides, so you can really put it anywhere. He had a couple mags in his and it held up really well. Not sure who makes them, but should be easy to copy with a trip to the fabric store.

    Good tip, I think I have seen those at Wal-Mart

    Writing this article did get me thinking about gear enthusiasts – I may not be a Nylon Gear guy but I own like 100 knives and 60 mini flashlights so I guess I am a light and knife guy. I also have like 4 terabytes of movies so I am probably more of a movie buff than anything

    ~James G

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  19. I’m actually starting to feel insulted by the whole “Seal Team 9000 uses it, so it’s obviously worth $400USD!!” line on many ads. Adcopy should tell me what it is, does, and how. That they expect me as a reader to buy their shit with such a weak sell, rubs me the wrong way.

    And as much as I love the boobies, booth babes also get under my skin. If you don’t know the product, and the ‘why’ of it, don’t staff the booth at a goddamn trade show!

    I used to be what an associate of mine called a “kit whore” but as I have more time to shoot, and clearer understanding of why I shoot (esp. as a civilian) I find I need little to no tacticool gear. I need weather-appropriate gear and just enough kit to get the job done (in this case, get through 2-3 drills). Looking back at the chest rig(s) and such, I have to shudder at the price tag I was willing to pay for the cool-guy stuff at the time.

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  20. Nothing wrong with being a tactical nylon gear guy, like I said I am a light and knife guy

    I just think the advertising is silly and in some cases quite homosexual

    ~James G

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  21. If it’s something that interests you, go nuts, but when I was younger I bought in to the “high speed” stuff, for the wrong reasons.

    My favourite ad mistake: backwards optics.

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  22. My favourite ad mistake: backwards optics

    This is my favorite add mistake – H&K catalog with the bullets in the mag backwards:

    ~James G

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  23. Haha love that “burnt out building and fireball” description– IIRC wasn’t that the cover of a Blackhawk! catalog a few years ago…?

    While some of you guys may complain about TAD’s high price, have you looked at some of Arc’Teryx’s prices!? $400-500 for a L.E.A.F. jacket…

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    1. You want to see ridiculously high prices “tactical” clothing (also, looking at their tactical clothing is hilarious, looks like costumes from the movie “Dune”):

      http://www.kitanica.net

      ~James G

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      1. What the F**k? Note to self, if your coat comes with an instruction manual you may want to rethink it. Those look great…. if you want to be the next henchmen in a Die Hard movie. I could almost see it for motorcycle riding but then the pockets would have too much drag on them. But really, molle gear just below my pec? I just don’t need that. Ever. The galleries on this site are hilarious. And the shorts with knee pad pockets… too funny.

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        1. And its only 500 bucks for the jacket and 160 for the pants – quite a deal, too bad they don’t come in MultiCam – lol

          ~James G

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          1. Someday James. Someday. I mean MultiCam is the new DigiCam. It is the best thing ever. Ever. It is only a matter of time until everything is MultiCam. It is that freaking spectacular. (sarcasm)

            All of the “operators” are wearing it nowadays. You aren’t skilled unless you are wearing at least ten things that are in MultiCam.

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            1. MultiCam will never touch my body unless I am being man-raped by an Airsoft Brigadier General

              ~James G

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              1. Not an operator or a contractor, or really anything tacti-cool, but I will say multicam has one great advantage – you can good gear dirt cheap on ebay thanks to all of those airsofters who can’t afford their hobby anymore. Seriously, I picked up half a dozen tactical tailor multicam pouches that way, because once you get some mud on it, the camo doesn’t mean a thing.

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  24. Right on! You’re right on all counts guys. And I thought I was alone with these thoughts. Its nice to read that my target market has figured it out!

    Kind Regards
    Brian Kroon
    President
    Drop Zone Tactical

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  25. THANKS FOR ALL THE GREAT COMMENTS GUYS!!!!!!!!!!!!

    ~JAMES G

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  26. ” You don’t have to go more than 1/2 a block in Vegas to buy anything from crack, women, exotic booze, a 5-star meal, a tux, vintage guitar or a human head.”

    sounds like the central market in Nyala , sudan.

    what is MOLLE? Tactical gear is a boring subject, and gay.

    BLACKHAWK! packs are OK, I like the capacity of them but the shoulder straps are either too wide and thick, OR too narrow and thin, for the size of the bag.

    I have been carrying a BH Phoenix that I actually fished out of a dumpster back in ’05, the bag is sound but, I had to replace the srtaps with a set from a Dana design pack.

    under armor, tad gear, 511, are all for followers.

    tomahawk

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  27. A lot of “tacticool” gear really is crap, and the advertising really does add insult to injury.

    I personally like the stuff from SORD Australia, but their new website is pretty crappy and they are guilty of more than one of the advertising sins pointed out in the article. Their gear is really well though out and the construction is top notch though.

    Like some of the people responding to the article, I do tend to ‘collect’ gear. I do tend to avoid any camoflage stuff though – I only have some old issue AUSCAM stuff and some surplus 3 color desert cam that I bought through work (I worked for a large defense contractor).

    Thanks for yet another great article :) You guys manage to pull off a potent combination of great information and humour that works really well.

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    1. Thanks dude

      ~James G

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  28. I can’t believe this article is months old an not a single person here has mentioned……EXTREME SHOCK!!!!!! ammo.

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  29. Ahhh yes, “EXTREME SHOCK!” ammo – the Mountain Dew of the ammo world

    ~JITW

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  30. I can just see their next ad campaign: EXTREEEEMMEEE SHOCK!!! We make the bad men deader!

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  31. YOU WILL FUCKING KILL MORE TANGOS WITH EXTREME SHOCK MOTHER FUCKERS!!!!!!!!!!!!!!!!

    ~James G

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  32. James, thanks for pointing me to this article. I’ve been waiting for someone other than myself to bag on the fags wearing Under Armour. It was cool way back when only cops used it but then so were Spiderco Knives. I was meating up with a chic (Yep I spelled it that way on purpose) at a Starbucks for some over priced preparatory coffee. I was with a hot chic in amongst a bunch of Under Armpour wearing, Miada driving, blue tooth using, snobs when a dude about 60 walks in wearing Under Armour from head to toe! I was stunned that he had either opened his Christmas presents early, knocked over a Scheels or was feeling high speed and decided it would look good in his red Corvette. (seriously, it was red)
    Maybe I’m just a judgmental asshole (I even consider most cops pussies unless they’ve shot someone) But it pisses me off that I have to leave my high price UA and 511 gear in the closet because a bunch of poser douche bags have made me sick of the shit!
    As far as being the “Anti-tactical, Tactical guy” I have to say that I share those feelings. Most shit ends up slowing me down instead of making me “high speed” all my shit has iron sights except my sniper rifle. I have one “go bag” with various ammo, mags, two hand warmers, one MRE, a small first aid kit and a liter of water/ice depending on whether I forgot it the previous night. I have an extreme cold weather survival kit (Here, the weather alone can kill you) It’s just the shit I need to stay in the fight long enough to either win, bug out or get replaced. I fucking hate posers (25 year old city cops who think they’re rock n roll bad asses but are still waiting for their balls to drop) and I know what it’s like to shoot someone in his face at relatively close range. I don’t need a “laser grip” or “Eotech” or head to toe UA gear to do it. I’ve gotten so bad that I won’t even hang out with someone unless I can document that they have done the dirty deed. I’m just tired of pussy ass posers. There, I got it out in the open. I need some fucking coffee!!!!

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  33. Not saying Iam a “gear-queer” but it has been said, and I took it as a compliment, that “if you ever need a left handed metric can opener, go see Britto”.

    Iam at the point now that I look for non-tactical gear (other than weapons) that can be used in a tactical situation and last. In the few years Ive spent in the military and contracting I, (1) dont want to be or look like “that guy” that you spot at the Dubai airport coming or going to project that looks like he just came off a mission to catch his flight for leave or once he gets to project he will be handed his weapon at the airport and will go immediately on a convoy….really?!?!?!?, (2) by not looking like “that guy” if Achmed is low on ammo while Iam waiting to catch my connection in Kabul I wont be a priority…”that guy” will be.

    Lets talk pants and shirts….try to avoid being the “10.22” guy. You know, hel wear 5.11 pants and 5.11 shirt. Mix it up! Some of the outfits (yeah, might as well call it that) look like something from OshGoshB’gosh for operators. My shout-out for this post: Arborwear pants are good to go. Arborwear makes clothes for arborist (tree climbers) and I highly recommend their canvas pants. They do make shirts, jackets, etc too.

    Thats all for now. See you on the other side!
    B

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  34. I’ve always thought underarmor was great… to wear while running in the summer or under my gi as a rashguard. For pretty much anything else there is something else more situational appropriate. Not to defend UA, but in 2006 when Thier tactical line started showing up in my local cop shop I noticed one major difference from the versions we wore years earlier for ncaa sports- for the tactical line they subdued the logo. At the time it didn’t strike me as funny, but later it struck me that if I was wearing one of thier shirts as a base layer, it would be under at minimum a vest, and typically more. With all that over my base layer, why does it matter if the chest logo is subdued? Also, at one time they did make a fr line, it was targeted for firefighters and of course the price quadrupled.

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